About

A little bit about me

I’m a multidisciplinary Design Director with a deep curiosity for new ways of making, thinking and building. My practice sits at the intersection of design, art and technology, combining product design, visual systems and creative experimentation across a wide range of contexts.

Over the years, I’ve worked across advertising, consulting and digital product design at companies including BBDO and Accenture. Today, I work at Huge as a Design Director, leading design work for Google and continuing to explore how strong visual thinking, systems and technology can shape better digital experiences.

My name is Juan. I was born in the Caribbean and grew up between the Pacific Ocean and the Mediterranean Sea, exposed from an early age to very different cultures, places and ways of seeing the world. As a child, I spent years traveling with my parents while they pursued their interests in art and history, an experience that shaped my curiosity and visual sensibility.

When the time came to choose a path, I decided to make a living by making things, solving problems and telling stories.

Since the early 2000s, I’ve worked across media, disciplines and industries—from broadcast and editorial to digital products and physical experiences. Along the way, I’ve been an architect, web designer, advertising creative, design consultant and visual designer, among other roles.

For many years, I saw being a beginner as a weakness. Today, I see it as one of the most valuable mindsets a designer can cultivate: the willingness to remain curious, learn new tools and enter unfamiliar territory.

I now work alongside talented teams and inspiring collaborators, exploring new ways of designing digital products and visual systems. My current practice increasingly incorporates creative coding, generative design and artificial intelligence as part of the design process.

I believe designers should keep questioning how things are made—using technology not simply to accelerate production, but to redistribute effort more intelligently and create space for people, machines and natural systems to contribute what each does best.

Outside design, I travel, cook pasta and mix house music, among other things.

Latest companies I’ve worked at:
Huge
Accenture
Globant
Sancho BBDO
Proximity BBDO

Contact me at:
LinkedIn

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Contact

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